RCS Messaging in India: Why It’s the Future of Business Communication | Troika Tech
1 . TL;DR:
SMS is outdated. RCS is here to transform how businesses communicate — with branding, interactivity, and secure messaging. Troika Tech brings India’s most advanced RCS solutions in 2025.
2 . Introduction:
- Traditional SMS lacks branding and interactivity
- WhatsApp is private, but not scalable for all
- Google’s RCS is the next evolution — and Troika Tech is bringing it to Indian businesses
3 . What is RCS Messaging?
- Rich Communication Services (RCS) = upgraded SMS
- Interactive buttons, carousels, read receipts, verified sender badge
- Seamless for Android users, built into native messaging app
4 . Why RCS is Better Than SMS and WhatsApp:
- ✅ Branded messages
- ✅ Secure and verified sender ID
- ✅ Analytics and delivery tracking
- ✅ Built-in CTA buttons (Book Now, Call, Buy)
- ✅ Interactive image and video support
5 . Troika Tech’s RCS Offering:
- AI-powered message flows
- RCS campaign design and delivery
- Integration with CRMs and chatbots
- Real-time analytics dashboard
- 9% delivery uptime
6 . Industries That Benefit Most:
- 🏥 Healthcare: Appointment confirmations
- 🛍 Retail: Product launches & coupons
- 🚗 Automotive: Test drive scheduling
- 📦 Logistics: Live package tracking
- 🎓 Education: Admission updates
7 . Quotes to Use:
“SMS was the past. RCS is the future of meaningful, measurable customer communication.” – Godwin Pinto, Founder, Troika Tech
“Businesses that ignore RCS in 2025 are repeating the mistakes of ignoring email marketing in 2005.”
8 . Final Thoughts:
The future of messaging is already built into your phone. The only thing missing? A partner like Troika Tech to make it work for your business.
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