The Real ROI of RCS Messaging: Beat SMS, Email & WhatsApp in 2025 | Troika Tech
- TL;DR:
RCS outperforms SMS, WhatsApp, and email. Troika Tech clients see 5x more customer actions using RCS. - Introduction:
- Most businesses waste money on outdated communication tools
- Email: Low open rate
- SMS: No branding
- WhatsApp: Privacy and compliance limitations
- RCS combines the best of all
| Channel | Open Rate | CTR | Conversion | Branding | Verified ID | AI Integration |
|---|---|---|---|---|---|---|
| 20% | 2% | 1% | ❌ | ❌ | Limited | |
| SMS | 90% | 4% | 2% | ❌ | ❌ | ❌ |
| 80% | 10% | 4% | ✅ | ✅ | Partial | |
| RCS | 95% | 18% | 7–12% | ✅ | ✅ | ✅ (with Troika) |
- Troika Tech’s RCS Campaign Results:
- E-commerce brand: 8X ROI
- Real estate: 3X conversion over SMS
- Political campaign: 25% more engagement than WhatsApp
- Why Troika Tech’s RCS Wins:
- Deep AI personalization
- Real-time response triggers
- CRM integrations
- 24×7 delivery monitoring
- No app installation needed
- Testimonials (Sample):
“We got more leads in 1 week with RCS than 3 months of email campaigns.” – Retail Client
“Troika Tech’s RCS campaign doubled our bookings in 10 days.” – Healthcare Client- Final Thoughts:
The ROI numbers don’t lie. If your marketing doesn’t include RCS, you’re leaving money on the table.
